Rilakkuma Timeline
Journey through the history of Rilakkuma, from his creation in 2003 to becoming a global icon of relaxation.
Rilakkuma is Born
San-X introduces Rilakkuma to the world. Created by designer Aki Kondo, this lazy bear quickly captures hearts across Japan with his relatable love for relaxation.
First Merchandise Line
The initial Rilakkuma merchandise launches, featuring stationery, plushies, and household items. The adorable designs become instant bestsellers.
Korilakkuma Joins the Family
Korilakkuma, the mischievous white bear with a red button, makes her debut. Her playful personality provides a perfect contrast to Rilakkuma's laziness.
Kiiroitori Gets the Spotlight
Kaoru's pet bird Kiiroitori receives more character development and merchandise, becoming a beloved member of the main cast.
International Expansion
Rilakkuma merchandise begins appearing in stores worldwide, bringing the cozy bear to fans in Europe, America, and across Asia.
First Themed Cafe
The first Rilakkuma-themed cafe opens in Japan, offering character-shaped food and immersive decorations. It becomes a pilgrimage site for fans.
10th Anniversary Celebration
Rilakkuma's 10th birthday brings special limited-edition merchandise, collaborative events, and anniversary-themed releases throughout Japan.
Chairoikoguma Debuts
The honey-loving bear cub Chairoikoguma joins the cast. Raised by bees, this adorable addition brings new sweetness to the Rilakkuma universe.
Major Brand Collaborations
Rilakkuma partners with major brands including fashion labels, cosmetics companies, and food chains, expanding its presence in everyday life.
Netflix Series Premieres
'Rilakkuma and Kaoru' debuts on Netflix, a beautifully crafted stop-motion animated series exploring adult themes through the lens of our favorite lazy bear.
Global Streaming Success
The Netflix series gains international acclaim, introducing Rilakkuma to millions of new fans worldwide and earning praise for its heartfelt storytelling.
20th Anniversary
Rilakkuma celebrates 20 years of relaxation! Special anniversary merchandise, events, and collaborations mark two decades of spreading the message to slow down and enjoy life.
Continuing the Legacy
New merchandise lines, digital content, and global pop-up events continue to keep Rilakkuma relevant for both longtime fans and new generations discovering the cozy bear.
The Journey Continues...
For over two decades, Rilakkuma has taught us that it's okay to slow down, enjoy simple pleasures, and embrace relaxation. As the world gets busier, Rilakkuma's message becomes even more relevant. Here's to many more years of cozy moments!